A Landmark Move in Privacy Protection Legislation
2024
Understanding Virginia's new geolocation privacy legislation
Your location data reveals where you live, work, worship, seek medical care, and who you associate with. It is among the most sensitive categories of personal information.Privacy Advocates
Implications for consumers, businesses, and the data economy
Companies that profit from buying and selling location data face major operational changes
Apps and platforms must review and update their data collection and sharing practices
Location-based advertising strategies require significant restructuring
Individuals gain stronger protections over their sensitive movement data
Virginia sets a precedent for privacy protection. Other states may follow.